Company Profile | March 8, 2001

Technology Futures, Inc.

Source: Technology Futures, Inc.
Driven by rapid advances in technology and global competition, our world is changing at an ever-accelerating rate. For executives, business planners, and strategists, a rock-solid basis for anticipating future technologies and markets is a prerequisite for being able to survive, compete, and win.

Consequently, there is no shortage of willing prognosticators brandishing a variety of theories and approaches--some old, some new. But their predictions are frequently conflicting, and celebrity "experts" often have dismal hit rates when their forecasts are laid alongside what actually occurs.

Since 1978, our experts at Technology Futures, Inc. (TFI) have been conducting technology/market forecasts. As a result, we have developed several techniques and methodologies which can be categorized by the different ways people view the future. While there are advantages and shortcomings to every approach, these vantage points provide validation in much the same way that a navigator uses different reference points in plotting a course.

Using these different techniques, we can customize TFI's forecasting approach to the client's business issues and how the forecast will be used. This often involves providing a quantifiable framework based on proven projection methodologies, overlaying more qualitative techniques as appropriate.

Key to our forecasting success at TFI is not only our range of techniques and methods, but also our experience in matching the approach to the technology, marketplace, and financial issues being addressed. We are proud of our track record in supporting business decisions for many of today's leading companies such as GTE, Corning, SBC Communications, and Motorola.

In addition, we can provide an outside perspective on current assumptions and plans. Perhaps more important, however, we work with our clients to transfer knowledge and forecasting "process," providing an internal compass by bringing forecasting capability in-house.

If your organization could benefit from a better understanding of when technologies and the marketplace will come together, please contact us. We would be happy to discuss how our capabilities may be able to help you.