The enterprise rallying cry of “no bars, no thank you” is heard far and wide across the land. It can be heard in real estate acquisition and lease renewal. It can also be heard when enterprise facilities managers shift well-connected employees to an area with insufficient cellular coverage. When employees loudly push back due to poor service, it’s a clear sign that mobility is not just an optional amenity, but it’s mission critical.
Richer apps and experiences that incorporate video will continue to drive the tremendous traffic growth in enterprise cellular consumption, accelerating wholesale replacement and integration of enterprise communications platforms. This will, in turn, accelerate the adoption of progressive strategies that value both Wi-Fi and cellular as equally important halves of a total wireless solution.
Exciting times, indeed.