Emerson & Cuming Launches New Global Web Site
Built with dynamically driven quick links, the new site allows users to quickly and easily navigate and gain access to needed information. The navigation and layout of the site also allows visitors to access more information from a single page than the previous site, increasing usability and content accessibility.
The new global website also features a wide array of products, technical resources and services. Some significant enhancements include: an interactive product selector guide that walks customers through the process of getting a starting recommendation for an application to meet the desired requirements and specifications; a glossary of terms; and a user- centric e-commerce solution with simple checkout. Additionally, the site features more detailed industry specific application information and success stories. Other references on the site include, technical notes, tools for engineers, specific global location listings and a news center.
According to Mike Plante, Director of Sales and Marketing, "Our goal was to create a single, comprehensive resource for our customers worldwide. With our new redesign, the site integrates three regional based websites (US, Europe, and Asia-Pacific) into one corporate website, providing user-friendly resources for world wide customers who quickly need product information that is localized to fit their regional business needs."
SOURCE: Emerson & Cuming Microwave Products, Inc.