Electronica 2006 Closes With Record Results

Munich, Germany -- electronica 2006 -- During the four days on which it was held, electronica 2006 set new records. From November 14 to 17, 2006, the exhibitors recorded higher numbers of visitors at their booths. Furthermore, the quality of the attendees and the international mix among them rose. According to a survey performed by TNS Infratest, 87% of the exhibitors and 94% of the attendees assessed electronica 2006 as "very good to good." The survey also revealed that 89% of the exhibitors and 86% of the attendees expect that the economic upswing will carry on or that the current market situation will continue to hold.

Jürgen Weyer, managing director of Freescale Halbleiter Deutschland, comments: "At electronica 2006, we experienced the positive mood on the market. For us, this trade show is the definitive international platform for making high-value contacts. electronica 2006 enabled us to speak with our customers – all the way to the highest levels of management."

Approximately 78,000 industry experts (2004: 74,200) came to electronica 2006. This represents an increase of 5%.

The trend towards an increasing percentage of the attendees coming from outside Germany continued. Ralf Kuhlmann, managing director, Rittal Electronic Systems, comments: "We had 20% more traffic at our booth than in 2004. We were able to welcome a very international public, and many visitors from Asian countries." Compared to the last time that electronica was held, the share of international trade attendees rose by another percentage point to 45%. High growth rates were recorded for the USA, the Central and Eastern European countries, Russia, Israel, China, Japan, India and Brazil.

This was also noticeable at the AVX booth: "What was new this year was the high percentage of visitors from high-growth emerging markets like Eastern Europe," reported R. Craig Hunter, director of worldwide sales communications.

Once again, the organizers were able to increase the share of electronics professionals among the attendees and draw a more highly qualified group of attendees: 99.3% (2004: 98.7%) of the attendees were from the field of electronics. The percentage of electronica attendees who hold a position of leadership in their company rose to 72% (2004: 69%). Decision makers accounted for 93% (2004: 88%) of the attendees, and 29% (2004: 24%) have the final say in decisions.

The exhibitors were more than satisfied with the high caliber of their contacts: "electronica is the industry's meeting place and a genuine decision-maker trade show," said Lucio Bossi, managing director, STMicroelectronics.

SOURCE: Messe München International (MMI, Munich Trade Fairs International Group)