CEL Forms Three New Business Units

California Eastern Laboratories (CEL; Santa Clara, CA) is reorganizing its businesses to focus its RF, wireless, and optoelectonics product lines. Three new strategic business units (SBUs) have been organized around CEL's NEC offerings: silicon products, GaAs products, and optoelectronic products. A fourth SBU has been organized to support CEL's Integrated Solutions Group.

Each SBU will have its own marketing group, be responsible for P&L, and have its own new product development team within the joint CEL/NEC Design Center in Santa Clara.

The GaAs product group, managed by Stephanie Rynas, will concentrate on small signal and power GaAs devices, GaAs ICs, and NEC's line of GaAs hybrid amplifiers for CATV applications. The Optoelectronics Business Group is managed by Michael Crisafulli. Doug Krudop will take the helm of the new Silicon Products Business Group, with responsibility for Silicon RFICs and discrete transistors. Richard Bay-Ramyon heads up the Integrated Solutions Group.

ISG was launched in late 1997 to focus on CEL's design and manufacturing of RF subsystems and modules for multimedia applications. ISG recently won a $2.3M contract from Arris Interactive to supply integrated RF front-end modules for AT&T's move into cable telephony.